Get ready to be captivated! This interview introduces JASHU, a rising pop star from the Philippines who’s taking the music world by storm. Blending rap, singing, and dance into electrifying performances, JASHU delivers a unique and infectious sound that’s as playful as it is powerful. In this conversation, we delve into her creative process, inspirations, and the journey that led her to win hearts one beat at a time.
Can you tell us about the inspiration behind your debut single, “Uwi”? What message are you trying to convey?
The concept of JASHU’s music revolves around experiencing love in all its forms, and “UWI” specifically talks about the feeling of having a crush but wishing for it to develop into something deeper. The person in the song wants to say, “I can take care of you” with a hint of playfulness.
What was the songwriting process like? Did you collaborate with others, and if so, who?
“Uwi” was written by JO Sarmiento, and the first time I heard it, I knew I wanted it to be my debut song. Then I actually spent over a month researching who would do the arrangement because I had a specific vision for it, and so I chose Theo Martel, who really brought my vision for the song to life. It became exactly what I had imagined.
How did you feel when you first heard the final version of “Uwi”?
It was quite different from the demo. The demo was more chill, but the final version really matches my personality. I needed it to reflect my concept, especially since it’s my debut. I wanted people to know me just from listening to the song like “Hi, this is me!” The upbeat, pink party vibe was exactly what I envisioned.
What is the personal significance of the title “Uwi” (meaning “home” in Tagalog)?
“Uwi” is a word we say often, like “Ingat sa pag-uwi!” It’s something we say to friends, family, or partners. I wanted my song to be relatable to people—something that can be sung in a loving and fun way while wishing loved ones a safe journey home. I honestly think it’s working haha! People around me have started singing “Ingat sa pag uwi uwi u” whenever someone says bye before going home.
Click here to watch the “Uwi” MV
What kind of emotions or experiences do you hope listeners connect with in “Uwi”?
I really just wanted the song to give off a feel-good vibe. Isn’t it nice hearing someone say, “Ingat sa pag uwi”? Because it shows they care and want you safe. And of course, there’s the “kilig” factor, since it’s a love song. Or maybe it’s also that feeling you get when you have a crush that rides the same train or bus on your way home, just like in the music video and you just want to gather the courage to ask for their name but only end up trying to daydream about how things could be.
How did you collaborate with Ace Dance Studio and Director Ciel Oh on the choreography for “Uwi”?
I trained for a year in Ace Dance Studio’s artist training program before working on my debut. When I made the decision to go solo, I knew it would be a different experience than performing with a group, so I focused on preparing and thinking about my concept and plans. Director Ciel knows my strengths, weaknesses, and, most importantly, my personality, so I really wanted her to take the lead on the choreography for “Uwi.” I trusted her to bring out the best in me.
What was your vision for the dance, and how did Ace Dance Studio help you bring that vision to life?
When I spoke with Director Ciel about “UWI,” I told her I wanted the dance to showcase my personality. It was important for me to keep the choreography fun and not overly complicated. I want people to be able to vibe with me, to feel like they can party along to the song. My goal was for the dance to be something relatable, something that makes everyone want to join in and enjoy.
What message do you hope to share with your fans through your music?
“Share the love!” I hope people can enjoy and remember the moments of love, whether it’s through my songs, my experiences, or the memories they make while listening.
What are your goals for your next project?
I’m really excited about releasing more music and, hopefully, getting more opportunities to share my songs with even more people. I can’t wait to see where this journey takes me!
What are some of the biggest challenges you’ve faced as a rising artist in the Philippines, and how have you overcome them?
One of the biggest challenges has been being independent. I had to handle everything on my own. It took me 9 months to get my debut out because I wanted to make sure it was something worth the wait for the people who believed in me. There was a lot of trial and error, and I’ve learned so much along the way—even in areas where I had little knowledge or experience. But the moment I decided to commit to this debut, I knew it wasn’t going to be easy. So, we keep pushing forward.
What advice would you give to an aspiring artist?
I’ve always held on to this thought: “This dream wasn’t given to you for it not to come true.” That thought has kept me going through the toughest times. Before JASHU, I faced many rejections and failures, but here I am, still fighting for it. My advice would be to stay resilient and keep going, no matter what obstacles you face. BUT don’t forget to take care of yourself as well.
What’s the story behind your artist name, JASHU? Is there any special meaning or significance to it?
JASHU actually is just a nickname that people called me by haha. I decided to turn it into my artist name, and I made it all capital letters just because It’s simple, but it’s me.
What are your short-term and long-term goals as a musician? Where do you see yourself in five years, or even ten?
It’s a bit hard to think too far ahead right now, especially because I’m already filled with so many ideas on how to move forward with JASHU. But for now, I really want to perform in front of a crowd that smiles, dances, and enjoys the moment with me. My whole thing with JASHU is creating a fun, pink party vibe for everyone. Long-term, maybe have my own concert—something I’ll call my “pink party.” It would be all about having fun, with minimal filming and just a whole lot of jumping and dancing under a giant disco ball if that’s even possible haha!
What are you most excited about for the future of your music career? Are there any dream collaborations or projects that you’re hoping to pursue?
Aside from releasing more music, I’m really excited about collaborations. I can’t share too much about what’s coming, but that’s definitely something I’m looking forward to the most.
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