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PiXXiE and PROXIE official group shot

A landmark event that sent waves through the T-Pop scene! For the first time ever, two global leaders in hair and scalp care—Pantene and Head & Shoulders—joined forces to create an unforgettable experience at the DARE THE HEAT SPECIAL FANCON. The show featured Thailand’s top T-Pop idols: PiXXiE, the face of Pantene, consisting of members Mabel Suchada, Pimmada Pimmada, and Inkoo Inpalee; PROXIE, representing the brand’s “Super Cool Boy” image, with members Voranai Vannapairoj, Pawarit Srichaichana, Henri Oscar Edward Watraset, Ratchanon Rueanphet, Vorameth Konuprapan, and Pannatorn Jirasart. Together, they delivered explosive performances for 1,000 lucky fans, inviting everyone to face the heat head-on and proving that both brands are the ultimate solution for all hair and scalp concerns this summer—under the powerful campaign theme: “DARE THE HEAT: Defy Any Temperature.”

The historic collaboration took place on May 30 at the Thailand Cultural Centre Theatre, located within Esplanade Ratchada. Through this partnership, Pantene and Head & Shoulders aim to deliver complete care solutions tailored specifically to common hair and scalp issues.

This campaign marks a key summer strategy, redefining the concept of “heat” to cover not just rising temperatures, but also the daily stressors modern hair faces. It offers targeted solutions through each brand’s latest innovations:

Pantene Miracles – The new silicone-free gel shampoo is engineered to repair damage caused by heat styling—including blow-drying, straightening, curling, and coloring. Powered by the patented Pantene Gel Network Technology, it works deep within the hair structure from the very first wash, leaving hair feeling smooth, lightweight, and refreshed.

As beauty and styling icons, PiXXiE shared their experience: “We style our hair constantly, both in our daily lives and for performances—blow-drying, straightening, curling, and coloring all the time. Hair is exposed to heat damage day after day. After trying Pantene Miracles, we immediately noticed our hair felt softer and healthier, and it became so much easier to manage. Even with frequent styling, it stays looking shiny and bouncy, giving us so much more confidence when we perform. We’re proud to represent young women who love styling their hair but never forget to care for it properly.”

Meanwhile, PROXIE—who spend much of their time outdoors and active during the hot season—often deal with sweat, oiliness, and dandruff. They found their solution in Head & Shoulders Super Cool, which eliminates up to 100% of dandruff while delivering twice the cooling sensation from menthol, keeping the scalp fresh all day long. This same product also supported their recent activities during Thailand’s Songkran festival.

The group commented: “For those of us with active lifestyles—whether we’re playing sports outdoors or performing on stage—hot weather and sweat are unavoidable. These are the main causes of oily scalp and dandruff issues. After using Head & Shoulders Super Cool, formulated specifically to tackle dandruff, every wash feels instantly refreshing. It truly puts these concerns to rest and gives us the confidence we need every day.”

The DARE THE HEAT SPECIAL FANCON was filled with energy, excitement, and special performances from both groups. Attendees earned their tickets by supporting the campaign through purchasing Pantene and Head & Shoulders products throughout April. Beyond delivering a memorable show, the collaboration helped drive growth for Procter & Gamble’s hair care portfolio this summer. More importantly, it reinforced both brands’ positions as market leaders—proving that no matter what kind of “heat” you face, Pantene and Head & Shoulders have the perfect solution for every hair and scalp need.